Should you’ve stopped taking note of LG within the final couple of years, you’ll study all the things it’s worthwhile to know from the primary paragraph of its newest press launch that highlights a “sweeping realignment to raised deal with the challenges forward.” The corporate’s in a tricky spot. It makes good and modern telephones, however simply can’t appear to make a dent in a crowded cell business.
So the Korean cellphone maker is doing what any struggling firm would — shaking up its management. The aforementioned sweeping realignment consists of the appointment of a brand new CEO of cell — Hwang Jeong-hwan, who has been working within the firm’s R&D division for a lot of years, having labored on LG’s earliest smartphones. The corporate’s additionally getting a brand new CTO, Park Il-pyung, who served in that function at Harman and extra not too long ago labored as the pinnacle of LG’s Software program Middle.
However the firm has discovered that selling product folks isn’t sufficient. LG’s additionally altering issues up on the communications facet, selling its VP of equipment advertising and marketing to go of its International Advertising and marketing Middle. In spite of everything, there does appear to be a serious low cost on that facet, given the standard of smartphones LG is producing, with out a lot in the way in which of outcomes.
As we famous simply final month, the corporate has solely posted a single worthwhile quarter up to now two years. Over the summer season, it admitted that its G6 flagship wasn’t promoting in addition to it had hoped/anticipated. The corporate chalked the “difficult” monetary quarter as much as “weaker than anticipated premium smartphone gross sales and improve in element prices.” There’s that pesky “difficult” phrase once more.
LG must discover a method to rebrand itself that may assist the corporate stand out in a subject dominated by the likes of Samsung and Apple — related struggles which have confronted fellow second rung Android producers like HTC. The information additionally discover the corporate establishing a brand new B2B division, to assist broaden issues past the patron facet.