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Google announces AMP update that will discourage ‘teaser pages’

Publishers have numerous combined feeling about AMP (accelerated cell pages), but it surely’s fairly protected to say that customers take pleasure in internet pages that load sooner and are much less cluttered. What’s much less protected to say is that the expertise on AMP-optimized pages is all the time higher content-wise. One of many factor AMP sucks at is grabbing readers and letting them discover the positioning additional after studying an article and this has been actually irritating to numerous websites. Some publications have tried to get round this by publishing two variations of internet pages and linking them along with some form of “learn extra right here” call-to-action on the AMP-optimized web page.

This permits websites to have their cake and eat it too by enabling internet pages to pop up in AMP-only sections of Google whereas additionally inclining guests to go to their full website to get the full expertise. This in the end actually sucks for customers and Google doesn’t prefer it both, so at present the corporate introduced they’re making adjustments over the following few months in order that the fuller expertise will get prioritized and customers received’t be opening up AMP teaser pages.

With this transfer Google is principally letting publishers know that they will’t have it each methods, and that in the event that they aren’t going to present the complete expertise they’re not going to get the prioritized actual property in search outcomes. The corporate element in a weblog put up that beginning Feb. 1, 2018, it’s going to be a requirement that content material on AMP matches what’s on the writer’s website.

From then on out, if Google finds out a web page is doing so, they only received’t direct visitors to the AMP web page. Google reiterates right here that utilization of AMP doesn’t have an effect on total Search rating, however that’s type of simply semantics on condition that you must use AMP to be within the Prime Tales carousel which is all the time among the many first search outcomes.

Google says there are at present 25 million domains utilizing AMP and that the above situation the place the AMP web page is used as a “teaser” solely constitutes a “small variety of instances.”

Featured Picture: Justin Sullivan/Getty Photos

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