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As tbh popularity wanes, Facebook launches ‘Did You Know’ social questionnaire

Fb desires you to share a bit extra about your self in your profile, so at the moment it’s launching a brand new characteristic to internet and cellular customers referred to as “Did You Know,” the place you possibly can reply questions on your self to clue pals into your secrets and techniques, desires, targets and emotions.

As individuals again away from statuses and focus extra on sharing articles, movies and images, this characteristic presents a possibility for customers to reply questions on themselves extra immediately. So lots of Fb’s current efforts to vary how individuals customise their profiles have appeared to get buried within the muddle. The inherent share-ability of this would possibly play a bit nicer given its visibility; you possibly can share with the personalized colourful backgrounds that FB has pushed on its statuses already.

This characteristic additionally actually looks like the early phases of one thing that might result in extra refined advertiser profiles, however in the mean time the questions are truthfully fairly hokey. Right here’s a smattering of the questions Fb mentioned might pop up within the “do you know?” part:

  • The superpower I would like most is…
  • The very first thing I’d do after successful the lottery is…
  • A responsible pleasure that I’m keen to confess to is…
  • Mondays make me really feel like…

The characteristic is all a tad paying homage to what tbh was doing to combine asking customers mild and pleasant questions on their pals. That is the opposite facet of the coin, asking customers to speak extra about themselves.

Tbh, which Fb acquired in October, has tanked within the App Retailer scores, dropping from being the No. 1 downloaded app round when it was bought to being the 771st most-downloaded app within the U.S. at the moment, based on App Annie knowledge. The startup mentioned it had 2.5 million day by day energetic customers when Fb acquired it.

tbh App Annie rankings

A wholesome quantity of those options ultimately appear to seek out themselves as dead-ends, however Fb is clearly trying to discover the way it can goad customers to get extra snug answering questions on themselves and their pals. It’s apparent why they’d wish to construct this kind of relationship, however whether or not they’ll discover success with apps like tbh and this new profile characteristic stays a bit unclear.

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