Apple’s performed a central position in podcast since its earliest days — heck, even the time period was borrowed from its large product on the time. However the firm’s marketshare seems to have eroded considerably as gamers like Google and Spotify have entered the market, reportedly down from 70-percent of podcast downloads in 2015 to 55-percent in 2017.
That’s nonetheless not a nasty place to be, however the extra podcasts turn out to be legitimized by way of large identify exhibits like Serial, the extra the corporate should bat again the competitors. In gentle of all this, Apple could be planting its flag within the sand. This morning, the Scorching Pod publication reported that the corporate had picked up a small Bay Space-based startup referred to as Pop Up Archive in what seems to the be an effort to construct up its in-house podcasting instruments.
The corporate supplied TechCrunch a followup, noting, “Apple buys smaller expertise firms every now and then, and we usually don’t talk about our function or plans.”
As for what these plans are, protecting Pop Up Archive working as is doesn’t look like on the listing. The startup abruptly closed up store late final month, a day after posting message on Twitter asking customers to obtain all of their content material earlier than then.
You’ve seemingly not heard of the corporate, except it is a world you observe carefully. Pop Up Archive was based again in 2012 and has remained fairly small since then. We first caught wind of it again in 2014, when it appeared on the 500 Startups Demo Day. On the time, the corporate was demonstrating a device that tags audio often transcribed textual information. A consumer uploads a podcast and it affords tags.
Feels like a small factor, positive, nevertheless it’s a doubtlessly essential one whenever you’re coping with lengthy audio recordsdata. iTunes and the iPhone Podcast app might tremendously profit from extra contextual search. It might go a great distance towards discovering and recommending content material by way of the service. In the intervening time, Apple’s suggestions are restricted to comparable exhibits. Pop Archive additionally maintained Audiosearch, a podcast search engine that additionally closed up store on November 28.